Privacy Policy

Welcome to the website located at www.whitelily.com, operated by Hometown Food Company, 1250 W. Laskey Road, Toledo, Ohio 43612 (as used in this Privacy Policy, “we,” “us,” or “our”) (collectively, the “Website”). This Privacy Policy is effective as of, and was last updated on August 30, 2018.

The Website is intended for use only by persons at least 18 years of age residing in the United States, its territories and possessions. The Website is not intended for use by persons under the age of 13 under any circumstances, and if you are under 13 you should not use the Website. This Privacy Policy is subject to the Terms of Use, which govern your use of the Website. If you do not agree to the Terms of Use, you should not use the Website.

Thank you for visiting the Website. This Privacy Policy describes:

How and why we collect certain information from you via the Website and the online services provided through the Website;
How we use and with whom we share such information;
How you can access and update such information; and
The choices you can make about how we collect, use and share your information.

If you have any questions regarding this Privacy Policy or our information collection and use practices, please contact us using the information in the Contact Us section below.

The Website policies, content, information, promotions, disclosures, disclaimers and features may be revised, modified, updated, and/or supplemented at any time and without prior notice in our sole and absolute discretion. Changes to this Privacy Policy may be made periodically as we update our Website, and you are responsible for reviewing this policy periodically to ensure that you are comfortable with our data handling practices when using the Website. We will indicate the updated, current version, on the first page of the Privacy Policy page.

We may request and/or collect personal information that you elect to provide to us (“Personal Information”) through the Website. Personal Information we collect may include:

Contact information (e.g., name, email address and physical address);
Birth date;
Passwords and User IDs;
Your website usage information (how you use and navigate our Website, including links you click on, pages/content viewed and for how long, and other similar statistics and information about your interaction with our Website).
Your comments and feedback about the Website.
In addition to the other information we may collect from your interaction with the Website, when you view the Website through a mobile device, we may collect your mobile phone number, device identifier, and geo-location information as well as other non-personal information, such as your device type and carrier.

The ways that we collect the above-types of Personal Information are through your active interaction and participation in using the Website, Registrations, Contests, Sweepstakes, Games, Email and other communications sent by you to us, through any community portions of our Website, message boards or other interactive functions (e.g., Facebook®, Twitter®), through our Contact Us link, questionnaires and surveys, and purchases through our Website. We do not collect payment information through the Website.

When you submit our contact form containing Personal Information, you have the opportunity to choose to receive promotional and/or other marketing information about products, services and offerings from us. We do not participate in bulk email solicitations that you have not consented to receiving (i.e., “spam”), and we will email you for marketing purposes only when you have indicated that you wish to receive marketing emails from us. Please refer to the “How to Update or Delete Your Personal Information” section below to learn how to revise the Personal Information that we associate with you.

We may use cookies, web beacons/pixel tags, log files, or other technological means to collect non-personally identifiable information from Website visitors. Such information may include your “Internet Protocol Address,” operating system, browser type and the referring website’s address, if any (“Non-Personal Information”). Cookies are files your web browser places on your computer when you visit a website. Depending on your browser, you may be able to reject cookies or indicate when a cookie has been sent, or to omit images (which will disable pixel tags). Note that doing so only applies to the browser that you are currently using when you select your preferences. Cookies and tags enable us to customize your user interface, to speed up your interactions with the Website, to improve the Website and to facilitate your navigation through the Website. We may use session cookies (which survive only as long as your browser is open) to perform these tasks. We may also use cookies to analyze your Non-Personal Information to improve our Website through our analytics provider, as indicated in the “Use and Disclosure” section below. Without cookies or tags, you may not be able to take advantage of all features on the Website.

As may be relevant to you, we will use Personal Information for account maintenance, customer service, product improvement, consumer engagement, contests and promotions, and marketing communications to you.

We use Personal Information to respond to your requests and answer your inquiries, to send you the marketing email you have requested, and for our internal operations purposes. In some cases, we may use a third party service provider to deliver our marketing emails, but they may only use the information we give them for the purpose of sending you the email that you have requested.

The Personal Information that you provide will be available to us, our agents, and representatives. In the future, we may disclose your Personal Information to trusted service providers and contractors for the limited purposes of providing services or information to you or analyzing and improving the Website. These categories of use include, but may not be limited to, communicating to Website visitors, offering certain products and services in connection with the Website (for example, we may ask for Personal Information to send you information, with your consent, on new products, special offers, and performance of the Company).

We may also use your Personal and Non-Personal Information for the purposes of our internal analyses of our business and the Website. In some cases we may also use analytics software on the Website to better understand our customer demographics and our Website’s performance. When we do, that software accesses the Non-Personal Information gathered on the Website and that Non-Personal information may be associated with the Personal Information you have provided to us. The analytics provider is not permitted to use your Personal Information for any purpose other than the provision of analytics to us. We will also disclose Personal Information if in our opinion such disclosure is required (i) by law, including disclosure to judicial or government agencies, (ii) to protect and/or defend our rights, and/or (iii) to protect the personal safety of any individual. In addition, in the event that we engage in a business transition with another entity, we may transfer Personal Information to the acquiring or partner entity. We may disclose or use your Personal Information if we deem it necessary, in our sole discretion, to enforce our rights or to protect the safety and security of the Website or any other users. Personal and Non-Personal Information that is posted by a you in online bulletin boards, chat rooms, comment sections or other public forums may be displayed publicly.

The security of Personal Information is important to us. We maintain technical, physical and administrative safeguards to protect against unauthorized use and disclosure of Personal Information that is collected on our Website. While we make reasonable efforts to help ensure the integrity and security of our Website and systems, we cannot guarantee those measures as no method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. Also, while we take reasonable efforts to ensure the security of information you send to us in our possession, please be aware that no transmission over the Internet can be completely secure. You assume the risk of sending any information to us, our affiliates, our partners, or other third parties over the Internet. PLEASE NOTE: We do not currently encrypt transmission of data/information to and from the Website.

There may be links from the Website to other websites. This privacy policy only applies to the Website and not to websites of any other company or organization linked to the Website. Accessing those third-party websites or sources requires you to leave the Website, and your use of such third party websites is subject to those sites’ privacy policies and terms of service. We do not control those third-party websites or any of the content contained therein and you expressly acknowledge and agree that we are in no way responsible or liable for any of those third-party websites, including, without limitation, their content, policies, failures, promotions, products, services on or actions of those websites or any damages, losses, failures or problems caused by, related to or arising from those websites. We strongly encourage you to review all policies, rules, terms and regulations, including the privacy policies, of each website that you visit.

If you want us to remove your Personal Information from our database, please contact us by filling out the form at Contact Us requesting removal of or updates to your Personal Information or by calling us at (312) 500-7710 and asking for Hometown Food Customer Relations. If you ask us to delete any Personal Information we have about you, we will take all reasonable efforts to delete your Personal Information from our database within a reasonable time frame, but please be advised that we may retain some residual information about you in our backup and archival copies of our database (e.g. our records of deletion). We may use these backups to send you important service-related communications (e.g. materials related to your registration, your purchases and/or your account) that are not promotional in nature.

For California Residents: You may have the right to request and receive certain information about our disclosure of your Personal Information to third parties for their own marketing use, and your options with respect to such disclosures. Because we do not share your Personal Information with third parties for their direct marketing use, these requirements are not applicable. But if you still have questions about our compliance with this requirement please “Contact Us” as indicated below.

If you have any questions, comments, or concerns regarding our Privacy Policy and/or practices as it relates to any or all of the Website, please contact us at the following email address and telephone number.

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